1. No Offer

Offers are what motivate people. If you don’t give a clear offer, there’s no reason for someone to give you their contact info. Include an offer in every ad, landing page, email, or pop-up.

2. Misleading or Deceptive Headline

Be honest. Don’t promise a free Xbox and redirect to a book about poetry. Be clever, not deceptive. Make an offer, then deliver it.

3. No Headline

Headlines grab attention. Make your headline clear, interesting, and offer a reason to keep reading. A catchy headline is the first step to getting leads.

4. Misspelling or Grammar Errors

Proofread your ads. First impressions matter. Mistakes reduce trust and click-through rates.

5. URL Doesn’t Work

Always test your links. Dead links waste ad money and frustrate potential leads.

6. Spam Trigger Words in Emails

Avoid words that trigger spam filters like “Guaranteed” or vulgar terms. Use alternatives in email subject lines to increase open rates.

7. No Opt-in

Include opt-in forms on landing pages. Capture leads by offering a no-risk, no-obligation incentive like a free ebook or resource.

8. Using a Sales Page When a Lead Page is Better

Not every situation calls for a sales page. Use lead pages when posting in safelists or exchanges to build your email list first.

9. Not Targeted

Make sure your ads reach the right audience. For example, don’t target all of the USA if your product can only be shipped to Canada.

10. All About You, Not the Reader

Focus on benefits for the reader. “Get a $25 Gift Card!” works better than “Our company is amazing.” Talk to the reader directly, concisely, and compellingly.

11. Not Using Certified Email Delivery Services

Email providers filter messages to avoid spam. Certified services, like those offered by Worldprofit, help get more of your emails delivered to inboxes.

Avoid these mistakes and watch your ad performance improve!